"I've got a soft spot for hard men."
Babs Margarita is an Urb that resides in Urbzville's district, South Side Bridge. Her occupation is a clothing outlet impresario, she is owner of Bab’s Beauty Barn, she is always seen wearing purple-shaded sunglasses. She likes red lace, white, gold jewelry, and has a dislike for silver fillings, blue blood and yellow-belled chickens.
She is a target in the mission "Paparazzi Panic," which requires an Urb to use the social move "XAMShot" on her at the request of Cash Monet.
In the comix by Steve Rolston, Babs is the first to spot a visitor named Jayde walking up to her and her crew.