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The Sims 2: Open for Business The Sims 4: Get to Work The Sims 4: Dine Out The Sims 4: Cats & Dogs


"Cash" redirects here. For the article about fictional currency in The Sims universe, see Simoleon.

Business perks came with The Sims 2: Open for Business, The Sims 4: Get to Work, The Sims 4: Dine Out and The Sims 4: Cats & Dogs. They are rewards for receiving customer loyalty points in a business.

The Sims 2: Open for Business[]

Motivation

The 'motivation' perks.

In The Sims 2: Open for Business, a business owner can get only a total of 10 business perk points per business, one per level of the business. There are five sections of business perks: Connections, Perception, Cash, Wholesale and Motivation. Each section has five tiers. They are used to help the Sim's business do well, however some, such as Rally Forth, can drain the user's energy.

The 'Pass On' interaction allows a Sim who has a perk to pass it on to another family member or friend, or to a manager. In this case 'family' is equivalent to 'household'. Sims cannot invite relatives who are not part of the household to come over, and then pass on perks to them. (Contrary to what is in the Prima guide for OFB, perks can be passed on to teens.) The higher the level of the perk, the longer it takes to pass on. Obviously, Cash perks cannot be passed on, but all others can be. If the player intends for a Sim to inherit a business, it is recommended to pass on at least a few perks to that Sim, as that will help them to continue expanding the business after the teacher is long gone.

Cash[]

These awards are useful for venues, and can give a boost to struggling new businesses. At the higher levels, they're useful to owners of home businesses, especially if they plan to retire at some point.

Image Business Perk Description Function
LeTourneau Prize
LeTourneau Prize Nice Job! On the recommendation of some of your customers, you've won the LeTourneau Prize for new business owners! One time reward of §1,000
Valued Client Rebate
Valued Client Rebate Well Done! The rising fame of your establishment has earned you this rebate from your suppliers! One time reward of §2,500
Chamber of Commerce Prize
Chamber of Commerce Prize Superb! Your business acumen has earned this cash award from the local Chamber of Commerce! One time reward of §10,000
Owners Association Award
Owners Association Award Congratulations! Your reputation as a mogul is spreading, and has earned you this cash prize from the Sim Business Owners Association! One time reward of §20,000
Will Wright Grant
Will Wright Grant Outstanding! Your business is becoming a household name, and has won you this grant from the Will Wright Foundation for Economic Advancement. One time reward of §50,000

Wholesale[]

These perks are useful for businesses that sell catalog items, as they increase the discount an owner gets when buying at wholesale. (An owner with no Wholesale perks gets a 10% discount when buying at wholesale.) They also appear to reduce the cost of restocking point-of-sale objects such as clothing racks. This can allow a business owner to increase profit margins, or to reduce prices while continuing to make a good profit. Since lower prices make items easier to sell, this can be a useful tool for new businesses struggling to gain customer loyalty.

Image Business Perk Description Function
Wholesale Discount
Wholesale Discount Ka-ching! Your growing fame as a business owner has motivated your suppliers to offer you a discount on future purchases! 12% discount on catalog items
Supplier Partnership
Supplier Partnership Your suppliers love to brag about having you as a customer! Enjoy this additional discount on your wholesale costs. 15% discount on catalog items
Bargain Hunter
Bargain Hunter Your business' rising popularity has really given you an edge with your wholesalers! You can buy at much lower prices now! 19% discount on catalog items
Serious Negotiator
Serious Negotiator Profit is great! Your business skills have given you the ability to negotiate even lower wholesale costs! 24% discount on catalog items
Shark of Sharks
Shark of Sharks You're becoming the Shark of Sharks. Your ability to get the best wholesale deals is legendary! 30% discount on catalog items

Perception[]

These perks can help a business gain customer loyalty and additional simoleons as a result. This tool is highly useful for business owners wishing to gain more business perks at a faster rate for any of their businesses.

Image Business Perk Description Function
Assess Mood
Assess Mood You've gotten a pretty good idea of what a happy customer looks like. Now, you can use "Assess...Mood" to evaluate how perky or peeved another Sim is, and that makes you a happy Sim, yourself! A Sim can look at another Sim and determine if that Sim is in a 'Bad', 'Average', or 'Pretty Good' mood.
Assess Desire
Assess Desire You've learned that some Sims yearn secretly to possess something new- A leather armchair? A Remote Controlled Car? Your Sim has learned how to tap into the hidden signals their customers give off and can use "Assess...Desire" to find out just what they want! A Sim can look at customer and determine the item in the store that he or she really wants.
Look for Mark
Look for Mark You've learned that it can be hard to sell something to a grump who hates your store. Now, activating "Look for Mark" on yourself will let you detect the perfect sales target! A Sim will look for the customer who is the most susceptible to sales interactions.
Convincing Personality
Convincing Personality You've seen lots of sales by now, and you know the secrets of getting people to cough up their cash. You will now enjoy a boost to the effectiveness of all your Sales interactions with customers! Increases the effectiveness of all the Sim's sales interactions.
Manipulation
Manipulation Huzzah! You have attained a nigh-magical level of sales prowess! You can now use "Sales...Manipulate" to get your customers to buy like they've never bought before. A Sim is able to control a customer into buying items against their will. This action will reduce customer loyalty, so use it on a loyal customer if you want them to return to your store.

Motivation[]

These perks are best used to prevent workers from quitting inexplicably. Sims can make sure their employees are in a better mood than is indicated by their sphere PlumbBob.

Image Business Perk Description Function
Simply Influential
Simply Influential While most people need a boatload of friends to be really influential, you just need to be yourself! With this perk, your capacity for influence will take a nice swing upward. Increases a Sim's capacity for influence as if he or she had three more friends.
Perk Up
Perk Up You've learned that goods and services won't sell without a smile. Bad mood? No problem! You've learned to put a smile on anybody's face by using “Talk...Perk Up.” Improve someone's mood, at the cost of the initiating Sim's motives. Both Sims must have a good relationship with each other in order for the interaction to be accepted. In an unpatched game, this is a Romantic interaction.
Motivational Speech
Motivational Speech You've learned to bring out the best in people with nothing more than a rousing speech! Using "Talk...Motivational Speech" will give other Sims the power to have increased Talent for a period of time. "Let's do this, people!" A Sim can motivate a target to excel. The target's talent badges will temporarily be increased by 1 level. While this boost in in effect, it may affect the target's perception of how well he or she is being paid.
Boundless Influence
Boundless Influence Your ability to amass influence is uncanny! You're a born leader, and now when you gain influence by fulfilling wants, you'll get more than ever. Start giving orders, Chief! A Sim will receive double points when fulfilling wants that increase influence.
Rally Forth
Rally Forth You are the master of getting people psyched up! Now, activating "Rally Forth!" on yourself will cause you to give all onlookers a call to arms, sacrificing your own needs to boost theirs! Be careful with this powerful ability. A Sim can Rally Forth and boost the motives of everyone present.

Connections[]

Since sales interactions are more likely to be well received when the seller and customer have a positive relationship, these perks will help in making sales. Of course, they're also useful beyond the shop walls. Even at low levels, they can help in making friends for careers or influence.

Image Business Perk Description Function
Notable Reputation
Notable Reputation People are getting to know who you are...and they like what they hear! You'll now enjoy a starting boost to all of your new relationships. A Sim will start new relationships at +5 daily and +5 lifetime.
Sterling Reputation
Sterling Reputation The word is spreading about your growing business abilities! You'll now get a bigger jumpstart to all new relationships! A Sim will start new relationships at +10 daily and +10 lifetime.
Network
Network You've learned the importance of knowing the people that other people know! You can now use "Talk...Network" to instantaniously meet all acquaintances of another Sim... and you get a starting bonus to those relationships too! A Sim can Network and get to know all Sims the target has met, with a Notable Reputation starting boost.
Head for Numbers
Head for Numbers Spending so much time pleasing customers has given you an incredible memory. You can call anyone in town on the phone now, whether you know them or not! A Sim will have a "head for numbers", and be able to call any Sim in the phonebook (other than NPCs), whether or not he or she has ever met them.
Power Network
Power Network Your network skills have become stupendous! You can now use "Talk...Power Network" to instantaneously meet all the acquaintances of another Sim... and you'll get a powerful starting bonus to those relationships too! A Sim can meet anyone through a target, and get a Sterling Reputation starting boost through them.

The Sims 4[]

Business perks return in The Sims 4: Get to Work, The Sims 4: Dine Out and The Sims 4: Cats & Dogs. They're used for retail stores, restaurants and vet clinics to boost up their employees, customer services and overall quality. Business perks are purchased with perk points, which are earned when employees perform business related interactions on customers successfully.

In retail stores, perk points can be earned by doing retail interactions with customers and restocking shelves. In restaurants, perk points are earned by having good ratings and satisfied customers, whom are achieved by having good quality food, great ambiance and good service. In vet clinics, perk points are earned similarly to restaurants, which is by having satisfied customers from good service, ambiance, and most importantly, successful curing of pets.

Retail perks[]

Image Business Perk Description Cost
TS4 silver plumbob trophy icon
Placard: My First Simoleon Unlocks a decorative wall object that celebrates the store's initial success. Check the "Retail Items" section of Build Mode. 50
TS4 table icon
Provocative Pedestal Unlocks a new pedestal object to display various items for sale on. Check the "Retail Items" section of Build Mode. 100
Stunning Sign Unlocks a new sign which can be placed in your store to attract more customers. Check the "Retail Items" section of Build Mode . 150
TS4 clothes icon
Snazzy Shirt Unlocks an additional shirt for men and women that's ideal as an employee uniform. 200
TS4 cash register icon
Register of Tomorrow Unlocks the Suros Pecuniary Cash Register; perfect for use in modern upscale stores. It's the register of tomorrow... today. Check the "Retail Items" section of Build Mode. 250
Trait TS4 Marketable
Superfluous Surplus The store's supplier ordered too much inventory, and they're temporarily reducing prices to clear space! The cost of restocking items will be reduced for 12 hours. This perk can be repurchased again in the future. 300
TS4 silhouette icon 2
Additional Employee #1 Unlocks the ability to hire one additional employee within the Manage Employees window. 350
Trait TS4 SpeedCleaner
Faster Restocking (small) Slightly reduces the time it takes members of the household to restock sold items. 400
TS4 empty bag icon
Faster Checkouts (small) Household members will ring up customers that are ready to purchase an item a bit faster. 450
TS4 golden plumbob trophy icon
Placard: Fobbs 500 Unlocks a decorative wall object that celebrates the store's ultimate domination of the marketplace. Check the "Retail Items" section of Build Mode. 500
TS4 question mark icon
Curious Shopper Customers will spend more time browsing the items for sale in the store before they decide to leave. 1,000
Trait TS4 Mastermind
Mega Manager Management social interactions performed on store employees will have greater chance of succeeding. 1,100
TS4 silhouette icon 2
Additional Employee #2 Unlocks the ability to hire one additional employee within the Manage Employees window. 1,200
Trait TS4 Self-Assured
Serious Shopper Customers will have a greater desire to purchase an item when they first enter the store. 1,300
Trait TS4 Thrifty
Faster Checkouts (large) Household members will rung up customers that are ready to purchase an item much faster. 1,400
Trait TS4 SpeedReader
Faster Restocking (large) Greatly reduces the time it takes members of the household to restock sold items. 1,400
Trait TS4 Outgoing
Sure Sale Unlocks the "Sure Sale" social interaction, which guarantees a customer will purchase an item when used on them. 2,000
Trait TS4 Socially Gifted
Slick Salesman Retail socials used on customers will have a greater chance of succeeding. 2,100
TS4 snapping fingers icon
Instant Restocking Members of the household will be able to instantly restock items. 2,200
Trait TS4 Materialistic
Cheaper Restocking Reduces the price of restocking items. 2,500

Restaurant perks[]

Image Business Perk Description Cost
TS4 question mark icon
Curious Customers Makes customers occasionally wish for a recommendation on what to order from management and unlocks the ability to give recommendations through the "Recommend Dish" social. 250
TS4 additional waiter icon
Additional Waiter #1 Unlocks the ability to hire one additional waiter within the Manage Employees window. 350
TS4 ingredients icon
Ingredient Quality Options Unlocks the ability to choose the quality of meal ingredients. 500
TS4 meal rush icon
Meal Rush For 24 hours, more customers will stop in to eat at your restaurant. 500
TS4 surplus harvest icon
Surplus Harvest Take advantage of a surplus harvest. The cost of ingredients is discounted for 24 hours. 500
TS4 patient patrons icon
Patient Patrons Make customers easier to impress with quick service and willing to wait longer before they get upset at slow service. 600
TS4 additional chef icon
Additional Chef Unlocks the ability to hire one additional chef with the Manage Employees window. Don't forget to place a second chef station. 750
TS4 question mark icon
Curiouser Customers Increases how often customers request dish recommendations.

This Perk is unlocked by the Curious Customers Perk.

750
TS4 additional waiter icon
Additional Waiter #2 Unlocks the ability to hire one additional waiter within the Manage Employees window.

This Perk is unlocked by the Additional Waiter #1 Perk.

900
TS4 inspirational speech icon
Inspirational Speech Unlocks the "Inspirational Speech" social interaction, which can be used to inspire your employees. 900
TS4 fast eaters icon
Fast Eaters Customers will eat their meals faster. 1,250
TS4 lower costs icon
Lower Employee Training Costs Lowers the cost of training for employees. 1,500
TS4 small ingredient discount icon
Ingredient Discount (small) Permanently lowers the cost of ingredients by a small amount. 1,800
TS4 well funded icon
Well Funded Foodies Customers will more often choose the more expensive menu items. 1,850
Trait TS4 Pricey
Tidy Tippers Customers will tip a bit extra on top of every meal. Can be purchased multiple times for ever larger tips! 2,000
TS4 large ingredient discount icon
Ingredient Discount (large) Permanently lowers the cost of ingredients by a large amount. Requires the Ingredient Discount (small) to be unlocked. 3,600
TS4 well managed icon
Well Managed Lowers the chance of bad events happening on the restaurant while your Sim is away. 4,500
Trait TS4 Chef's Kitchen
The Chef's Hat Unlocks an additional Chef Hat for your Sims. 5,000

Vet perks[]

Image Business Perk Description Cost
TS4 additional vet icon
Additional Vet #1 Unlocks the ability to hire one additional Vet within the Manage Employees window. 350
TS4 golden paw icon
Unlock Vet Supply Quality Unlocks the ability to set the quality of vet supplies. 500
TS4 vet rush icon
Vet Rush Temporarily increases the number of patients who come to your Clinic. 500
TS4 golden paw icon
Patient Patients Makes pet owners easier to impress with quick service and less likely to get upset at slow service. 600
TS4 additional vet icon
Additional Vet #2 Unlocks the ability to hire one additional Vet within the Manage Employees window.

This Perk is unlocked by the Additional Vet #1 Perk.

900
TS4 inspirational speech icon
Inspirational Speech Unlocks the "Inspirational Speech" social interaction, which can be used to inspire your employees. 900
TS4 lower costs icon
Lower Employee Training Costs Lowers the cost of training for employees. 1,500
TS4 well managed icon
Well Managed Lowers the chance of bad events happening at the Vet Clinic while your Sim is away. 4,500
TS4 reduce pet stress icon
Reduce Pet Stress Decreases how quickly pets become stressed during vet procedures. 5,000
TS4 clothes icon
The Vet Coat Unlocks a bonus lab coat for your Sims. 5,000
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