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Business perk
Motivation
The 'motivation' perks.

"Cash" redirects here. For the article about fictional currency in The Sims universe, see Simoleon.

Business perks came with The Sims 2: Open for Business and The Sims 4: Get to Work. They are rewards for receiving customer loyalty points in a business. A business owner can get only a total of 10 business perk points per business, one per level of the business. There are five sections of business perks: Connections, Perception, Cash, Wholesale and Motivation. Each section has five tiers. They are used to help the Sim's business do well, however some, such as Rally Forth, can drain the user's energy.

The 'Pass On' interaction allows a Sim who has a perk to pass it on to another family member or friend, or to a manager. In this case 'family' is equivalent to 'household'. Sims cannot invite relatives who are not part of the household to come over, and then pass on perks to them. (Contrary to what is in the Prima guide for OFB, perks can be passed on to teens.) The higher the level of the perk, the longer it takes to pass on. Obviously, Cash perks cannot be passed on, but all others can be. If you intend for a Sim to inherit a business, it is recommended to pass on at least a few perks to that Sim, as that will help them to continue expanding the business after the teacher is long gone.

Business perks were renamed to Retail Perks in The Sims 4: Get to Work, but function in the same manner as business perks from Open for Business. Perks are purchased with Perk Points, which are earned when Sims perform retail interactions with their customers. Successful sales and restocking shelves also earn perk points.

The Sims 2: Open for BusinessEdit

Cash Edit

These awards are useful for venues, and can give a boost to struggling new businesses. At the higher levels, they're useful to owners of home businesses, especially if they plan to retire at some point.

Image Business Perk Description Function
LeTourneau Prize
LeTourneau Prize Nice Job! On the recommendation of some of your customers, you've won the LeTourneau Prize for new business owners! One time reward of §1,000
Valued Client Rebate
Valued Client Rebate Well Done! The rising fame of your establishment has earned you this rebate from your suppliers! One time reward of §2,500
Chamber of Commerce Prize
Chamber of Commerce Prize Superb! Your business acumen has earned this cash award from the local Chamber of Commerce! One time reward of §10,000
Owners Association Award
Owners Association Award Congratulations! Your reputation as a mogul is spreading, and has earned you this cash prize from the Sim Business Owners Association! One time reward of §20,000
Will Wright Grant
Will Wright Grant Outstanding! Your business is becoming a household name, and has won you this grant from the Will Wright Foundation for Economic Advancement. One time reward of §50,000

Wholesale Edit

These perks are useful for businesses that sell catalog items, as they increase the discount an owner gets when buying at wholesale. (An owner with no Wholesale perks gets a 10% discount when buying at wholesale.) They also appear to reduce the cost of restocking point-of-sale objects such as clothing racks. This can allow a business owner to increase profit margins, or to reduce prices while continuing to make a good profit. Since lower prices make items easier to sell, this can be a useful tool for new businesses struggling to gain customer loyalty.

Image Business Perk Description Function
Wholesale Discount
Wholesale Discount Ka-ching! Your growing fame as a business owner has motivated your suppliers to offer you a discount on future purchases! 12% discount on catalog items
Supplier Partnership
Supplier Partnership Your suppliers love to brag about having you as a customer! Enjoy this additional discount on your wholesale costs. 15% discount on catalog items
Bargain Hunter
Bargain Hunter Your business' rising popularity has really given you an edge with your wholesalers! You can buy at much lower prices now! 19% discount on catalog items
Serious Negotiator
Serious Negotiator Profit is great! Your business skills have given you the ability to negotiate even lower wholesale costs! 24% discount on catalog items
Shark of Sharks
Shark of Sharks You're becoming the Shark of Sharks. Your ability to get the best wholesale deals is legendary! 30% discount on catalog items

Perception Edit

These perks can help a business gain customer loyalty and additional simoleons as a result. This tool is highly useful for business owners wishing to gain more Business Perks at a faster rate for any of their businesses.

Image Business Perk Description Function
Assess Mood
Assess Mood You've gotten a pretty good idea of what a happy customer looks like. Now, you can use "Assess...Mood" to evaluate how perky or peeved another Sim is, and that makes you a happy Sim, yourself! A Sim can look at another Sim and determine if that Sim is in a 'Bad', 'Average', or 'Pretty Good' mood.
Assess Desire
Assess Desire You've learned that some Sims yearn secretly to possess something new- A leather armchair? A Remote Controlled Car? Your Sim has learned how to tap into the hidden signals their customers give off and can use "Assess...Desire" to find out just what they want! A Sim can look at customer and determine the item in the store that he or she really wants.
Look for Mark
Look for Mark You've learned that it can be hard to sell something to a grump who hates your store. Now, activating "Look for Mark" on yourself will let you detect the perfect sales target! A Sim will look for the customer who is the most susceptible to sales interactions.
Convincing Personality
Convincing Personality You've seen lots of sales by now, and you know the secrets of getting people to cough up their cash. You will now enjoy a boost to the effectiveness of all your Sales interactions with customers! Increases the effectiveness of all the Sim's sales interactions.
Manipulation
Manipulation Huzzah! You have attained a nigh-magical level of sales prowess! You can now use "Sales...Manipulate" to get your customers to buy like they've never bought before. A Sim is able to control a customer into buying items against their will. This action will reduce customer loyalty, so use it on a loyal customer if you want them to return to your store.

Motivation Edit

These perks are best used to prevent your workers from quitting inexplicably. You can make sure your employees are in a better mood than is indicated by their sphere PlumbBob.

Image Business Perk Description Function
Simply Influential
Simply Influential While most people need a boatload of friends to be really influential, you just need to be yourself! With this perk, your capacity for influence will take a nice swing upward. Increases a Sim's capacity for influence as if he or she had three more friends.
Perk Up
Perk Up You've learned that goods and services won't sell without a smile. Bad mood? No problem! You've learned to put a smile on anybody's face by using “Talk...Perk Up.” Improve someone's mood, at the cost of the initiating Sim's motives. Both Sims must have a good relationship with each other in order for the interaction to be accepted. In an unpatched game, this is a Romantic interaction.
Motivational Speech
Motivational Speech You've learned to bring out the best in people with nothing more than a rousing speech! Using "Talk...Motivational Speech" will give other Sims the power to have increased Talent for a period of time. "Let's do this, people!" A Sim can motivate a target to excel. The target's talent badges will temporarily be increased by 1 level. While this boost in in effect, it may affect the target's perception of how well he or she is being paid.
Boundless Influence
Boundless Influence Your ability to amass influence is uncanny! You're a born leader, and now when you gain influence by fulfilling wants, you'll get more than ever. Start giving orders, Chief! A Sim will receive double points when fulfilling wants that increase influence.
Rally Forth
Rally Forth You are the master of getting people psyched up! Now, activating "Rally Forth!" on yourself will cause you to give all onlookers a call to arms, sacrificing your own needs to boost theirs! Be careful with this powerful ability. A Sim can Rally Forth and boost the motives of everyone present.

Connections Edit

Since sales interactions are more likely to be well received when the seller and customer have a positive relationship, these perks will help in making sales. Of course, they're also useful beyond the shop walls. Even at low levels, they can help in making friends for careers or influence.

Image Business Perk Description Function
Notable Reputation
Notable Reputation People are getting to know who you are...and they like what they hear! You'll now enjoy a starting boost to all of your new relationships. A Sim will start new relationships at +5 daily and +5 lifetime.
Sterling Reputation
Sterling Reputation The word is spreading about your growing business abilities! You'll now get a bigger jumpstart to all new relationships! A Sim will start new relationships at +10 daily and +10 lifetime.
Network
Network You've learned the importance of knowing the people that other people know! You can now use "Talk...Network" to instantaniously meet all acquaintances of another Sim... and you get a starting bonus to those relationships too! A Sim can Network and get to know all Sims the target has met, with a Notable Reputation starting boost.
Head for Numbers
Head for Numbers Spending so much time pleasing customers has given you an incredible memory. You can call anyone in town on the phone now, whether you know them or not! A Sim will have a "head for numbers", and be able to call any Sim in the phonebook (other than NPCs), whether or not he or she has ever met them.
Power Network
Power Network Your network skills have become stupendous! You can now use "Talk...Power Network" to instantaneously meet all the acquaintances of another Sim... and you'll get a powerful starting bonus to those relationships too! A Sim can meet anyone through a target, and get a Sterling Reputation starting boost through them.

The Sims 4: Get to WorkEdit

Image Retail Perk Description Function
Placard: My First Simolean Unlocks a decorative wall object that celebrates the store's initial success. Check the "Retail Items" section of Build Mode. (Cost: 50 Perk Points) Unlocks a unique framed certificate.
Provocative Pedestal Unlocks a new pedestal object to display various items for sale on. Check "Retail Items" section of Build Mode (Cost: 100 Perk Points) Unlocks a Display Pedestal.
Stunning Sign Unlocks a new sign which can be placed in your store to attract more customers. Check the "Retail Items" section of Build Mode (Cost: 150 Perk Points) Unlocks a decorative Sign.
Snazzy Shirt Unlocks an additional shirt for men and women that's ideal as an employee uniform. (Cost: 200 Perk Points) Unlocks a new shirt for employees uniforms.
Register of Tomorrow Unlocks the Suros Pecuniary Cash Register: perfect for use in modern upscale stores. It's the register of tomorrow... today. Check the "Retail Items" section of Build Mode. (Cost: 250 Perk Points) Unlocks a uniquely modeled Register
Superfluous Surplus The store's supplier ordered too much inventory, and they're temporarily reducing prices to clear space! The cost of restocking items will be reduced for 12 hours. This perk can be repurchased again in the future. (Cost: 300 Perk Points) Reduces prices for Restocking for 12 hours.
Additional Employee #1 Unlocks the ability to hire one additional employee within the Manage Employees window. (Cost: 350 Perk Points) Unlocks the second slot for hiring Employees.
Faster Restocking (small) Slightly reduces the time it takes members of the household to restock sold items. (Cost: 400 Perk Points) Slightly lowers time to Restock for the Sims household who own the Business
Faster Checkouts (small) Household members will ring up customers that are ready to purchase an item a bit faster (Cost: 450 Perk Points) Slightly lowers time to Ring up customers for Business Owners Household.
Placard: Fobbs 500 Unlocks a decorative wall object that celebrates the store's ultimate domination of the marketplace. Check the "Retail Items" section of Build Mode. (Cost: 500 Perk Points) Unlocks a unique framed certificate.
Curious Shopper Customers will spend more time browsing the items for sale in the store before they decide to leave. (Cost: 1000 Perk Points) Customers will spend longer browsing for items to buy before they leave.
Mega Manager Management social interactions performed on store employees will have greater chance of succeeding. (Cost: 1100 Perk Points) Managing Employees becomes easier.
Additional Employee Unlocks the ability to hire one additional employee within the Manage Employees window. (Cost: 1200 Perk Points) Unlocks the third slot for hiring Employees.
Serious Shopper Customers will have a greater desire to purchase an item when they first enter the store. (Cost: 1300 Perk Points) Customers will more likely buy an item after entering the store.
Faster Checkouts (large) Household members will rung up customers that are ready to purchase an item much faster. (Cost: 1400 Perk Points) Greatly lowers time to Ring up customers for Business Owners Household.
Faster Restocking (large) Greatly reduces the time it takes members of the household to restock sold items. (Cost: 1400 Perk Points) Self explanatory
Sure Sale Unlocks the "Sure Sale" social interaction, which guarantees a customer will purchase an item when used on them. (Cost: 2000 Perk Points) Sims can use Sure Sale to make Sims but item while browsing.
Slick Salesman Retail socials used on customers will have a greater chance of succeding. (Cost: 2100 Perk Points) Self explanatory
Instant Restocking Memebers of the household will be able to instantly restock items. (Cost: 2200 Perk Points) Instant Restocking for sold items.
Cheaper Restocking Reduces the price of restocking items. (Cost: 2500 Perk Points) Self explanatory

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