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"I've taken the worst riff raff and put them in magazines - I can make anyone a STAR! If you've go what it takes, I can make you one too!"
Diva Roma is an Urb residing in Urbzville's district, Diamond Heights. She is a high-class fashionista. She manages her famous twin models Sophie and Babbette Couture. There is a rumor that Roma and Cash Monet are related in some way to organized crime figures such as “legitimate businessman” Louie Bricks and Jimmy Two-Shoes, as they are occasionally seen at Diamond Heights' parties.
She likes Glitter, Popcorn and Punch, the Glare of Flashing Cameras. She dislikes Real Work, Chain Stores that rip off high fashion designs, and pantyhose runs. Getting to know her will result in being taught the social moves: "Fake Punch, Grab Booty and Body Slam".