Endora Kravitz is a Sim who lives in Lucky Palms with her daughter Sammi, her son-in-law Morgan and her beloved granddaughter Tabbi. She hates her son-in-law and the feeling is mutual. She first was expected to pay a short visit to her daughter but unfortunately for Morgan, it turned into an extended stay. She is said to be rather clever, but also extremely nosy and cumbersome.
Endora Kravitz is a parody of Samantha Stephens's witch mother Endora from the TV series "Bewitched", who made her mortal son-in-law Darrin's life a living hell. Her last name is a reference to the Stephens' extremely nosy neighbor Gladys Kravitz, who continuously spied on her neighbors and witnessed Samantha's magic all the time (but no one believed Gladys).