"Well hello there, kid. Chet R. Chase is sure happy to meet you. Are you a contestant on his Papa Chet's Pizza Pandemonium show yet? If so, step into the kitchen. If not... why not?"
The chef from SimCity. He is in SimValley touring with his televised cooking contest, and runs the Dockside Diner. His name is a pun of Cheddar Cheese. He reappears in the sequel game, The Urbz: Sims in the City for handheld, but he can only sell food and can no longer be interacted with.