The Kingdom is the world of The Sims Medieval. At the start of the game, the player chooses a Kingdom Ambition, which is the overall goal for the kingdom to achieve. Some Kingdom Ambitions include, Largest Kingdom, Most Happiness, Largest Military Might. Players can advance their Kingdom by completing quests that contribute to the Kingdom Ambition.
To expand the kingdom, the player can either construct new buildings or conquer other kingdoms and territories.