Morgan Claremont is a Sim who lives in Lucky Palms. He lives with his wife Sammi, his daughter Tabbi and the bane of his existence: his mother-in-law Endora Kravitz. He moved in Lucky Palms for a new job but he had no idea that Endora would move in with them, as she was just supposed to pay her daughter "a short visit". Morgan works in the Business Career track.
Morgan is an obvious parody of Darrin Stephens from the popular TV serie "Bewitched", who had a frosty relationship with his witch of a mother-in-law Endora.