Neon East is one of the districts in The Urbz: Sims in the City on console. This little spot with its neo-Tokyo architecture is in the north-east corner of town where the gadget-loving rave crowd hangs out. The Rave scene doesn't kick into full gear until night falls, and that's when Neon East really gets buzzing, so it's no coincidence that Neon East is located off in a corner of town far from its neighbors. The lights and sounds that these Urbz thrive on have bothered neighbors elsewhere. Some of the well-to-do folks in Diamond Heights say that on a clear night they can see the glow of Neon East all the way from their lofty high-rise balconies.

Getting a reputation here will get one noticed by the residents of the Cozmo Street district.

Residents of Neon EastEdit

About the ResidentsEdit

The Residents of Neon East noticeably dress in bright colored clothing and love to carry around glow-sticks and hand-held games, all the ready to challenge you with the latest holo-video game. This fun loving bunch likes things bright, electronic, and loud.

Mazuiko Jackson is both the Queen of the rave scene in town as well as Sovereign of Sushi. Mazuiko is always looking for some extra help too, so while learning how to make sushi, you will also earn some simoleans. Sara Tonin, the local fashionista runs the clothing shop, and is pals with Professor Chewy, the dude with the wacky antennae hair-do. Venus Moonflower is a girl always looking to party, and Loop D. Loop is a guy very into technology.

Preferred Social MovesEdit

  • Buzz
  • Game On
  • HoloXam
  • Hyper Shock
  • Techno


You'll find Sara Tonin's Garb Grab clothing shop dead-ahead on your right. Making a left and passing under the first bright red glowing arch and you're on the main drag of Neon East where most of the action is. The Mazuiko's Sushi Bar, to the right, is famous for its cheap, tasty eats. And across the street is the arcade with pachinko machines and the adjacent tapioca drink bar. Then there is The Pulse, the hottest dance scene in the city.

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