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Aside from Club Xizzle, he can be first encountered in Sim Quarter, just outside of the farmer's market while hovering around the graveyard. Just as with Berkeley Clodd, he used to work at the carnival as an ice cream scooper.
He has little relevancy throughout the beginning of the game, only given minor roles such as giving the player a beard when disguising as Pepper Pete. This changes however, as he becomes the host of a game show on Paradise Island during the mission Reality Show near the end of the game. Once the player arrives, they are immediately given a set of goals to complete to earn money; these task ranging from collecting coconuts for a trivia contest to insulting the other contestants to the point where they refuse to talk to you. Pritchard gives the player a small reward if they are able to outlast the other Sims in the area.