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In-Game Advertising in EA Games Lifts Brand Sales

Duskey September 15, 2010 User blog:Duskey

In-Game Advertising in EA Games Lifts Brand Sales.
Electronic Arts.

According to a press release by Electronic Arts on their investor website, offering branded content in The Sims games increases sales of the brands. This was determined by a study. Is this a prelude to more branded content like we see now in the store? Or perhaps proof that in-game advertising is a good move by EA?

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--Duskeytalk 14:47, September 15, 2010 (UTC)

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