"Bring the heat, but leave candles out of it"
will.i.am is an Urb residing in Urbzville's district, Cozmo Street. He is based on the real life recording artist will.i.am. will.i.am is shown to be the owner and proprietor of the bar in Cozmo Street.
He likes Hot beats, cool grooves, soft lights, hard rhymes and socially aware cats who can still throw down. He dislikes Studio Fires. Mostly just studio fires. Getting to know him will result in being taught the social moves: "Euro Kiss, Tango and Throw Signs".
In the comix by Jim Mahfood, the BEP are surrounded by admiring fans, when they compliment them apl.de.ap thanks them. Suddenly Jayde is seen maneuvering her way through the crowed to get to will.i.am, but she is stopped by a bossy female fan who insults her. Will. and Apl. state that there is no reason for that, however, Jayde counters back causing the BEP to laugh and the bossy fan to storm off. Jayde charmingly proposes that she and will. go someplace with less attitude, he agrees and tells his crew 'not to wait up'.
- A secret fact, he used to be a fashion design student.
- The bossy female fan in the comix is one of the Couture Twins, it is unknown which one.